Wibena Institute

Intensive Media Relations Programme


This five-day media relations training course covers full spectrum of media relations skills. You will master the media landscape, news values and journalist psychology, and learn innovative media engagement tactics including online. You will refine your spokesperson skills in videotaped role-play interviews with expert feedback coaching.


  • Media interview training
  • Essential media relations
  • Creativity in communications and PR
  • Press conference management
  • Strategic media engagement

Who should attend

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for managers, executives, communication and PR professionals seeking a rounded skill-set in handling the media.

Learning outcomes

After this course, you will be able to:
• Navigate clearly through the landscape of media, journalists and news
• Make strong news judgments to secure prominent coverage
• Pitch stories effectively to journalists to get even borderline stories published
• Engage the media proactively using creative PR platforms and techniques
• Conduct media relations online
• Prepare and coach spokespeople for encounters with journalists
• Give strong and confident media interviews
• Plan and manage professional press conferences
(Course outline: Downloadable pdf-Media relations)

Contact us today

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